Alumni Relations Today: Progress and Opportunity
With over 80 institutions included in the data, the latest results from the Impactrics survey are very positive showing more robust alumni relations programs in most areas.
With over 80 institutions included in the data, the latest results from the Impactrics survey are very positive showing more robust alumni relations programs in most areas.
For many institutions, there is a need for building the Advancement efforts for effective alumni relations and fundraising to strengthen education through alumni and community support.
Continuing and lifelong education for alumni with traditional and new programs is generating a lot of interest as an opportunity for engagement and connection.
It is that exciting time of year for many schools and universities when you will be welcoming a new generation of alums! Yes, commencement should live up to its name and be the beginning of a lifelong relationship for the newest graduates with your school.
Kathy Edersheim has rightfully drawn our attention to alumni education as a “new paradigm” for engagement. As various models for exploring this opportunity have been explored, important insights have emerged.
Alumni relations has gotten into a groove but that may not be such a good thing. Offering the same programs, following the same procedures as last year (or the past five years) may not work so well in the new era of hyper-connectivity and constant entertainment.
More and more we hear the question: What makes a three- or four-year college education costing tens of thousands of dollars worthwhile – preparing students for a career or providing an opportunity to explore new ideas and learn how to think?
According to the Impactrics Assessment Survey, many alumni relations programs from around the world are putting foundational structures in place as they begin to engage alumni as volunteers and donors.
Regardless of whether you believe that alumni relations and fundraising should be managed separately, as a single unit, or something in between, they share the fundamental goal of generating support for the institution and so they can share techniques for success.